Club NEU for Students
DESIGNING THe PROJeCT MANAGERS CLUB AT NORTHEASTERN UNIVERSITY
Product Design | USer Research | Experience design
Aspiring Product Managers Club
Redesigning the APMC NEU Students Club Website
Timeline
Team
Tools
Disciplines
Jan - May
2022
3 UX Designer
1 UX Researcher
2 Product Managers
Figma
Figjam
Userberry
Human Interface
Guidelines
Interaction Design
Viusal Design
During the summer, as the Digital Experience Lead, on the team, I led a major overhaul for the Aspiring Product Managers Club website to ensure a fresh experience for the new fall cohort.
Our goal was to create a website that provides students with a comprehensive understanding of the club and simplifies their exploration process.
Problem Space
Disconnect between student clubs & students.
Student clubs are vital to the Northeastern campus community.
After a year of involvement in a student club, we identified a significant disconnect between clubs and students due to lack of online presence.
[ Who we are ]
Problem Space
Student clubs ae vital to the Northeastern Campus community.
Our Approach
After a year of involvemt
proposed solution
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core features
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Impact
Highlights
The new design proved to be a success!
After launching the website, we used WIX Web Analytics and user feedback to evaluate its performance, track engagement, and make data-driven improvements.
Why Redesign?
Current visitors struggled with the website interface &
task completion.
Project Scope:
The existing website fails to effectively meet core user goals, indicating the need for a complete redesign.
Deliverable:
Develop an improved online experience before the Fall Fest, launching APMC as a new platform for the incoming fall students.
KEYN INSIGHTS
As the course went on, students struggled with motivation
Why did the user struggle?
Initially, members show high levels of engagement and motivation. However, as they delve deeper into our offerings—such as programs, resources, and events—they often encounter navigation difficulties and a sense of overwhelming complexity.
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Decision fatigue/ boredom
Users often drop out due to overwhelming website information and navigation difficulties, resulting in low engagement and completion rates.
Information Overload
Users often drop out due to overwhelming website information and navigation difficulties, resulting in low engagement and completion rates.
Unresponsive Design
Users often drop out due to overwhelming website information and navigation difficulties, resulting in low engagement and completion rates.
All this boils down to..
A need of a fresh interface, new features, easy readbility
User Friendly
Explain information oveload anf dsearch challeneges.
2
New Features
Determine what additional features would benefit the users on the website.
3
Reduce Dropouts
Understand what makes the users drop out of the website before c ompleteiob their task.
1
HUMAN DISCOVERY
Main Pillars of our redesign
Responsibility,Accountability
Consultation, Informed
Six Thinking Hats
Developed by Edward de Bono, this method involves looking at decisions from multiple perspectives, including emotional, informational, logical thinking, creative thinking, and planning. It can be highly effective during brainstorming sessions for a website redesign to ensure all aspects of the user experience are considered.
We defined key activities.
Assigned roles using a RACI Matrix.
Documented tasks using Notion
Created a RACI Matrix Chart.
Audit
Deep Diving into the
old interface to
identify pain points
What we did?
To kick off the proejct, we first needed to gain a comprehanive unswertanding of the current platform. We achieved this bya ttempting a vraiety of taska dn workflows that a apoetnetial or exisitng memeber fof AMPC might encouter.
The resulting experiences, both positive and negative, were documented in an Excel sheet.
Some process stuff
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Deploy
How does this shape the final design?
With these insights, APMC has recognized the importance of implementing a redesign focused on automation, immediate objectives, and enhanced support resources. This approach is designed to help users establish a consistent learning routine and observe gradual progression, fostering a more engaging and effective experience.
Designing for the newness: redesigning the mobile and web version
while keeping the key workflows in mind
The new interface had to adhere to Northeastern University's brand guidelines, ensuring
consistency in colors, branding, and typography. The goal was for a faster, unified yet contextual
user flow and visual design so people can easily find what they're looking for.
PROBLEM STATEMENT
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Stitch is a smart TV interface that picks up on your interests and gives
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Ship sites with style.
Go from design to site with Framer, the web builder for creative pros.
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Ship sites with style.
Go from design to site with Framer, the web builder for creative pros.
Get Started
Learn More
Let’s talk about Learnings & failure
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THANKYOU FOR THE ENJOYABLE WORKS AT AAMPC