Hi, I am Purti

A Product Designer and Creative building the future of AI-native products.
Bridging design foundations with intelligent automation to create seamless user experiences.

Currently leading Product Design at Acelab

Skilled in B2B, B2C, Enterprise Software and AI Technologies

View Selected Work

Created by Dmytri

Purti in work mode..
Designing is only half the job.
The rest is listening, collaborating, learning and always staying curious.

Got questions about how I work?

Great products look simple, but the process rarely is.
Here is a peek behind, my design process, and the quiet philosophy behind how I solve complex problems.

What is my north star when designing for complex B2B/Enterprise ecosystems?

I systematically audit workflows to strip away cognitive load, ensuring that high-density data remains intuitive, scannable, and actionable.

How I design for AI features where the output can be unpredictable or ambiguous?

How I align engineering constraints with UX vision on technically complex products?

When a design system must support both legacy data and AI-native workflows, how do you handle the friction?

iClick
itravel
iRead
iHike

Beyond Work or
know more About Me! :)

Copyright ยฉ 2026 Purti Hardikar. Made with Matcha ๐Ÿต love & lots of Coffee โ˜•, ๐Ÿ“ Sunnyvale, Bay Area, USA.

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