Hi, I am Purti
I blend product strategy, design, and engineering to turn complex problems into fulfilling user experiences.
Currently leading Product Design at Acelab (B2B & Enterprise)
View selected work ↓
Request For Material Data Loop
AEC · Enterprise SaaS
Designed the request and response workflow between architects and manufacturers.
Acelab
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Shipped · 2026
Acelab's Material AI Intergation
Enterprise SaaS · AI
Designed an AI chat assistant and product matches that help architects make informed choices.
Shipped
Acelab Revit Plugin
Enterprise SaaS · Revit integration
Designed the workflow for bringing Revit materials into Acelab.
Acelab's Onboarding
Enterprise SaaS · Product-led growth
Designed adaptive onboarding for self-serve users and invited teams.
Embodied Carbon
Climate tech · Data products
Designed a workflow for comparing materials and establishing a carbon baseline.
Cove.tool
Paid tool
Aa
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Covesive
Covesive Design System
Climate tech · Design systems
Built a shared design language for cove.tool’s platform and tools.
Shipped · 2023–24
What is my north star when designing for complex B2B/Enterprise ecosystems?
I systematically audit workflows to strip away cognitive load, ensuring that high-density data remains intuitive, scannable, and actionable.
How I design for AI features where the output can be unpredictable or ambiguous?
How I align engineering constraints with UX vision on technically complex products?
When a design system must support both legacy data and AI-native workflows, how do you handle the friction?
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