Work

About

Lab

Resume

Work

About

Lab

Resume

Work

About

Lab

Resume

Hi, I am Purti

A Lead Product Designer building the future of
AI-native products.
I bridge design foundations with intelligent automations to create fulfilling user experiences.

Currently leading Product Design at Acelab

Skilled in B2B, B2C, Enterprise Software and AI Technologies

Currently leading Product Design at Acelab

Skilled in B2B, B2C, Enterprise Software and AI Technologies

View Selected Work

Acelab

Shipped · 2026

RFI Loop

A data-request loop between architects and manufacturers, inside the schedule

~1 day turnaround, down from 11.4 days

B2B SaaS · 0→1 · Design system

Acelab

Shipped · 2026

RFI Loop

A data-request loop between architects and manufacturers, inside the schedule

~1 day turnaround, down from 11.4 days

B2B SaaS · 0→1 · Design system

Acelab

Shipped · 2026

Acelab's Front Door

One adaptive homepage and onboarding for self-serve and invited users, built for product-led growth

Top of Funnel · PLG · Onboarding · PM + Design

Acelab

Shipped · 2026

Acelab's Front Door

One adaptive homepage and onboarding for self-serve and invited users, built for product-led growth

Top of Funnel · PLG · Onboarding · PM + Design

Acelab

Shipped

From Funnel to Signal

Turning a manufacturer lead board into accounts, projects and signals that show who is actually interested

B2B SaaS · Information Architecture · Signals · Product Design

Acelab

Shipped

From Funnel to Signal

Turning a manufacturer lead board into accounts, projects and signals that show who is actually interested

B2B SaaS · Information Architecture · Signals · Product Design

Cove.tool

Paid tool

Embodied Carbon

A paid cove.tool product that takes architects from project questions to real products and a carbon baseline to beat

Sustainability · Data UI · B2B SaaS

Cove.tool

Concept · 2023

Revgen.tool Admin Settings

Redesigning admin and permission settings as one admin became hundreds of users

B2B SaaS · Systems design · Permissions

Cove.tool

Concept · 2023

Revgen.tool Admin Settings

Redesigning admin and permission settings as one admin became hundreds of users

B2B SaaS · Systems design · Permissions

Ada Tech × PUMA

Alpha Demo Live · 2022–23

ADA Tech x Puma

AI-powered analytics that turns footwear design intuition into data

20% lift in usability · 95% user satisfaction

AI · Analytics · User research

Ada Tech × PUMA

Alpha Demo Live · 2022–23

ADA Tech x Puma

AI-powered analytics that turns footwear design intuition into data

20% lift in usability · 95% user satisfaction

AI · Analytics · User research

★

Shipped as a paid Enterprise Pro feature · post Series A

UMass Chan Medical School

Internship · 2023

Maternal Health Care App

A maternal-health ecosystem for first-time parents in rural India

Showcased at the 2023 G20

HealthTech · Mobile · Service design

UMass Chan Medical School

Internship · 2023

Maternal Health Care App

A maternal-health ecosystem for first-time parents in rural India

Showcased at the 2023 G20

HealthTech · Mobile · Service design

Northeastern University

Proposal · 2023

My Charlie App

Digitizing Boston’s Charlie Card into a mobile-first transit app

Proposal sent to the MBTA

Mobile · Public transit

Northeastern University

Proposal · 2023

My Charlie App

Digitizing Boston’s Charlie Card into a mobile-first transit app

Proposal sent to the MBTA

Mobile · Public transit

Cove.tool

Shipped · 2023–24

Covesive Design System

One design system for cove.tool’s platform and five tools, built on IBM Carbon

Shipped in Figma and code across five tools

Design system · Accessibility · B2B SaaS

Cove.tool

Shipped · 2023–24

Covesive Design System

One design system for cove.tool’s platform and five tools, built on IBM Carbon

Shipped in Figma and code across five tools

Design system · Accessibility · B2B SaaS

Project Stree · NGO

Live · Pro bono

Project Stree

Rebranding a period-poverty non-profit for donations and volunteers

Branding · Web · Service design

Project Stree · NGO

Live · Pro bono

Project Stree

Rebranding a period-poverty non-profit for donations and volunteers

Branding · Web · Service design

Ornami · Scout at Northeastern

Live · 2022

Ornami

Identity, packaging and a live store for a natural bodycare line

Live at ornami.com

Branding · Packaging · E-commerce

Ornami · Scout at Northeastern

Live · 2022

Ornami

Identity, packaging and a live store for a natural bodycare line

Live at ornami.com

Branding · Packaging · E-commerce

Acelab · Marketing website

Live

Acelab Product Graphics

Product graphics that show what Material Hub does, one workflow at a time

Live at acelabusa.com

Product graphics · Marketing · Motion

Acelab · Marketing website

Live

Acelab Product Graphics

Product graphics that show what Material Hub does, one workflow at a time

Live at acelabusa.com

Product graphics · Marketing · Motion

In work mode..
Designing is only half the job.
The rest is listening, collaborating, learning and always staying curious.

What is my north star when designing for complex B2B/Enterprise ecosystems?

I systematically audit workflows to strip away cognitive load, ensuring that high-density data remains intuitive, scannable, and actionable.

How I design for AI features where the output can be unpredictable or ambiguous?

How I align engineering constraints with UX vision on technically complex products?

When a design system must support both legacy data and AI-native workflows, how do you handle the friction?

🌱

Work

About

Lab

Resume

Work

About

Lab

Resume

Work

About

Lab

Resume

A Lead Product Designer building the future of
AI-native products.
I bridge design foundations with intelligent automations to create fulfilling user experiences.

A Lead Product Designer building the future of
AI-native products.
I bridge design foundations with intelligent automations to create fulfilling user experiences.

View Selected Work

In work mode..
Designing is only half the job.
The rest is listening, collaborating, learning and always staying curious.

In work mode..
Designing is only half the job.
The rest is listening, collaborating, learning and always staying curious.

Beyond Work or
know more About Me! :)

Beyond Work or
know more About Me! :)

A Lead Product Designer building the future of AI-native products. I bridge design foundations with intelligent automations to create fulfilling user experiences.

A Lead Product Designer building the future of AI-native products. I bridge design foundations with intelligent automations to create fulfilling user experiences.

View Selected Work

In work mode.. Designing is only half the job. The rest is listening, collaborating, learning and always staying curious.

In work mode.. Designing is only half the job. The rest is listening, collaborating, learning and always staying curious.

A Lead Product Designer building the future of
AI-native products.
I bridge design foundations with intelligent automations to create fulfilling user experiences.

A Lead Product Designer building the future of
AI-native products.
I bridge design foundations with intelligent automations to create fulfilling user experiences.

In work mode..
Designing is only half the job.
The rest is listening, collaborating, learning and always staying curious.

In work mode..
Designing is only half the job.
The rest is listening, collaborating, learning and always staying curious.