Work

About

Lab

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Work

About

Lab

Resume

Work

About

Lab

Resume

Hi, I am Purti

Product Builder & Designer
shipping 0-to-1 AI-native products.

I blend product strategy, design, and engineering to turn complex problems into measurable growth.

Currently leading Product Design at Acelab (B2B & Enterprise)

View selected work ↓

Acelab's Material AI Intergation

Enterprise SaaS · AI

Designed an AI chat assistant and product matches that help architects make informed choices.

Acelab

Shipped

Request For Material Data Loop

AEC · Enterprise SaaS

Designed the request and response workflow between architects and manufacturers.

Acelab

Shipped · 2026

From Funnel to Signal

Enterprise SaaS · Sales intelligence

Reorganized manufacturer leads around accounts, projects, and buying signals.

Acelab

Shipped

Acelab's Onboarding

Enterprise SaaS · Product-led growth

Designed adaptive onboarding for self-serve users and invited teams.

Acelab

Shipped · 2026

Acelab Revit Plugin

Enterprise SaaS · Revit integration

Designed the workflow for bringing Revit materials into Acelab.

Acelab

Shipped · 2026

Embodied Carbon

Climate tech · Data products

Designed a workflow for comparing materials and establishing a carbon baseline.

Cove.tool

Paid tool

Revgen.tool Admin Settings

Enterprise software · Permissions

Redesigned administration and permissions for growing teams.

Cove.tool

Concept · 2023

ADA Tech x Puma

AI · Footwear analytics

Designed analytics that connect footwear design decisions with data.

Ada Tech × PUMA

Alpha Demo Live · 2022–23

Maternal Health Care App

Healthtech · Mobile

Designed a maternal-health experience for first-time parents in rural India.

UMass Chan Medical School

Internship · 2023

My Charlie App

Public transit · Mobile

Reimagined Boston’s Charlie Card as a mobile-first transit experience.

Northeastern University

Proposal · 2023

↔

Covesive

Covesive Design System

Climate tech · Design systems

Built a shared design language for cove.tool’s platform and tools.

Cove.tool

Shipped · 2023–24

A Slab

A Slab Design System

Enterprise SaaS · Design systems

Developed shared foundations, components, and naming for design, code, and AI.

Acelab

Shipped · 2024-Present

Project Stree

Nonprofit · Brand and web

Rebranded a period-poverty nonprofit for donations and volunteer participation.

Project Stree · NGO

Live · Pro bono

Ornami

Consumer goods · Brand identity

Designed identity, packaging, and an online store for a natural bodycare brand.

Ornami · Scout at Northeastern

Live · 2022

Acelab Product Graphics

AEC · Product storytelling

Created graphics that explain Material Hub through real product workflows.

Acelab · Marketing website

Live

Acelab's Material AI Intergation

Enterprise SaaS · AI

Designed an AI chat assistant and product matches that help architects make informed choices.

Acelab

Shipped

Request For Material Data Loop

AEC · Enterprise SaaS

Designed the request and response workflow between architects and manufacturers.

Acelab

Shipped · 2026

From Funnel to Signal

Enterprise SaaS · Sales intelligence

Reorganized manufacturer leads around accounts, projects, and buying signals.

Acelab

Shipped

Acelab's Onboarding

Enterprise SaaS · Product-led growth

Designed adaptive onboarding for self-serve users and invited teams.

Acelab

Shipped · 2026

Acelab Revit Plugin

Enterprise SaaS · Revit integration

Designed the workflow for bringing Revit materials into Acelab.

Acelab

Shipped · 2026

Embodied Carbon

Climate tech · Data products

Designed a workflow for comparing materials and establishing a carbon baseline.

Cove.tool

Paid tool

Revgen.tool Admin Settings

Enterprise software · Permissions

Redesigned administration and permissions for growing teams.

Cove.tool

Concept · 2023

ADA Tech x Puma

AI · Footwear analytics

Designed analytics that connect footwear design decisions with data.

Ada Tech × PUMA

Alpha Demo Live · 2022–23

Maternal Health Care App

Healthtech · Mobile

Designed a maternal-health experience for first-time parents in rural India.

UMass Chan Medical School

Internship · 2023

My Charlie App

Public transit · Mobile

Reimagined Boston’s Charlie Card as a mobile-first transit experience.

Northeastern University

Proposal · 2023

↔

Covesive

Covesive Design System

Climate tech · Design systems

Built a shared design language for cove.tool’s platform and tools.

Cove.tool

Shipped · 2023–24

A Slab

A Slab Design System

Enterprise SaaS · Design systems

Developed shared foundations, components, and naming for design, code, and AI.

Acelab

Shipped · 2024-Present

Project Stree

Nonprofit · Brand and web

Rebranded a period-poverty nonprofit for donations and volunteer participation.

Project Stree · NGO

Live · Pro bono

Ornami

Consumer goods · Brand identity

Designed identity, packaging, and an online store for a natural bodycare brand.

Ornami · Scout at Northeastern

Live · 2022

Acelab Product Graphics

AEC · Product storytelling

Created graphics that explain Material Hub through real product workflows.

Acelab · Marketing website

Live

In work mode..
Designing is only half the job.
The rest is listening, collaborating, learning and always staying curious.

What is my north star when designing for complex B2B/Enterprise ecosystems?

I systematically audit workflows to strip away cognitive load, ensuring that high-density data remains intuitive, scannable, and actionable.

How I design for AI features where the output can be unpredictable or ambiguous?

How I align engineering constraints with UX vision on technically complex products?

When a design system must support both legacy data and AI-native workflows, how do you handle the friction?

🌱

Work

About

Lab

Resume

Work

About

Lab

Resume

Work

About

Lab

Resume

Product Builder & Designer
shipping 0-to-1 AI-native products.

Product Builder & Designer
shipping 0-to-1 AI-native products.

In work mode..
Designing is only half the job.
The rest is listening, collaborating, learning and always staying curious.

In work mode..
Designing is only half the job.
The rest is listening, collaborating, learning and always staying curious.

Beyond Work or
know more About Me! :)

Beyond Work or
know more About Me! :)

Product Builder & Designershipping 0-to-1 AI-native products.

Product Builder & Designershipping 0-to-1 AI-native products.

In work mode.. Designing is only half the job. The rest is listening, collaborating, learning and always staying curious.

In work mode.. Designing is only half the job. The rest is listening, collaborating, learning and always staying curious.

Product Builder & Designer
shipping 0-to-1 AI-native products.

Product Builder & Designer
shipping 0-to-1 AI-native products.

In work mode..
Designing is only half the job.
The rest is listening, collaborating, learning and always staying curious.

In work mode..
Designing is only half the job.
The rest is listening, collaborating, learning and always staying curious.