My name, Purti, means “fulfillment” in Sanskrit..
I didn’t choose it.. but somewhere along the way..
I believe I have started designing towards it.
I’m a Lead Product Designer specializing in AI-powered enterprise products.
For the past 4+ years I’ve been working inside the messy, invisible space between what a system does and what a user actually needs translating complexity into interfaces that feel, somehow, obvious.
I think of design the way I think about keeping my plants alive.
Growth doesn’t happen by accident. It takes the right conditions, a lot of quiet attention, and knowing when to push and when to leave something alone.
Based in Sunnyvale, California. 🌉
How do I achieve user-fullfilment as a designer?
Why specialize in a single corner of design when the most compelling innovations happen at intersections?
Mine started in architecture — spatial thinking, systems, structure — and found its second life in product.
Systems thinking, everywhere.
I bring foundational design thinking,
cause good design and principles never go out of style.
Always Experimenting.
New tools, new trends or coding languages,
I test them fast and bring back what sticks.
Strategy that ships.
Roadmaps, design systems, research or AI-powered ecosystems,
I live where vision turns into PR's & Products.
Work Experience
From design and prototyping to pushing pull requests, and experiment in code my work experience
has continually evolved alongside industry standards.
Work
Description
Year
Lead Product Designer
Acelab
18K+ users, 100K+ products dual marketplace for architects, owners, and manufacturers. Launched Pro features that accelerated product-led growth and streamlined complex workflows.
May 2025 – Present
User Experience Designer
Covetool
Spearheaded design for an energy-modeling B2B platform, building a design system across 5 tools and optimized key workflows to boost user engagement.
Jun 2023 – Apr 2025
User Experience Designer
ADAIQ x Puma
(now Tadavo)
Led design for an Gen-AI sales service & design platform; the analytics dashboard hit 95% user satisfaction post launch.
May 2022 – Apr 2023
UX Design Intern
UMass Chan Medical School
Designed a predictive analytics maternity app for rural India, MVP from concept to dev hand-off.
May 2022 – Dec 2022
Don't just take my word for it..
Hear from product managers, engineers, and design peers on how my collaborative approach,
design leadership, and user advocacy deliver fulfilling digital experiences.
"Purti is a bright, talented product designer who immediately elevated our team's product design capabilities. She is a proactive self-starter, a collaborative team player and a communicator".
Patricia Causey
Head of Product | Acelab
"You've been doing a great job adopting AI tools and your effort in retooling for efficiency, speed, and maximizing output is greatly appreciated. keep it up!"
Vardhan Mehta
CEO | Acelab
"Purti is a stellar, user-first UI/UX designer and proactive communicator who delivers high-quality work, takes feedback brilliantly, and acts as a go-to product expert."
Christopher Riddel
Director of Innovation | Cove.tool
"Purti has unmatched design prowess; she deeply understands complex project requirements and uses strong research to effortlessly turn out-of-the-box ideas into exceptional results."
Pearl Pullan
Product Manager | Samsung
Beyond Pixels & Prototypes
When I’m not designing, I am an observer
I step away from the screen to immerse myself in the world around me by traveling,
exploring unfamiliar places, and capturing unique details that inspire my creative perspective.
(scroll below for my travel magnet collection)
Curating a gallery,
one magnet at a time.
My husband and I have a weak spot for travel magnets; every piece on our fridge represents a new city explored, a national park visisted, or a hidden spot discovered.