My name, Purti, means "fulfillment" in Sanskrit..
I didn't choose it.. but somewhere along the way..
I started designing towards it.
I'm a Lead Product Designer specializing in AI-powered enterprise products.
For the past 4+ years I've been working inside the messy, invisible space between what a system does and what a user actually needs translating complexity into interfaces that feel, somehow, obvious.
I think of design the way I think about keeping my plants alive.
Growth doesn't happen by accident. It takes the right conditions, a lot of quiet attention, and knowing when to push and when to leave something alone.
Based in Sunnyvale, California. 🌉
My Super Powers…
Why specialize in a single corner of design when the most compelling innovations happen at intersections?
Mine started in architecture — spatial thinking, systems, structure — and found its second life in product.
Systems thinking, everywhere. I bring foundational design thinking, cause good principles never go out of style.
Always Experimenting. New tools, new trends or coding languages, I test them fast and bring back what sticks.
Strategy that ships. Roadmaps, critiques, research or
AI-powered ecosystems, I live where vision turns into product.
A look at how I use my super powers and design knowledge to solve real-world problems.
Where all the magical work happens…
Lead Product Designer (may 2025 - Present)
Leading product design and AI strategy for B2C, Enterprise Materials Hub, connecting 18K+ users and 100K+ products; launched Pro features that accelerated growth and streamlined complex workflows.
ADAIQ x Puma (now tadavo)
User Experience Designer (May 2022 - April 2023)
Led end-to-end design for an AI Sales Service Platform;
and an analytics dashboard that achieved a 95% user satisfaction post launch and test with Puma designers.
User Experience Designer (June 2023 - April 2025)
Spearheaded design for an energy-modeling B2B platform; built a scalable design system spanning across 5 tools and optimized key workflow for the Carbon Tool to boost user engagement by 25%.
UX Design Intern (May 2022 - Dec 2022)
Designed a predictive analytics maternity app from concept to launch; translated complex health data into patient workflows to accelerate onboarding by 20%.
Don't just take my word for it…
Hear from the amazing people I have worked with and discover the impact my designs have made :)
"Purti is a bright, talented product designer who immediately elevated our team's product design capabilities. She is a proactive self-starter, a collaborative team player and a communicator".
Patricia Causey
Head of Product | Acelab
"You've been doing a great job adopting AI tools and your effort in retooling for efficiency, speed, and maximizing output is greatly appreciated. keep it up!"
Vardhan Mehta
CEO | Acelab
"Purti is a stellar, user-first UI/UX designer and proactive communicator who delivers high-quality work, takes feedback brilliantly, and acts as a go-to product expert."
Christopher Riddel
Director of Innovation | Cove.tool
"Purti has unmatched design prowess; she deeply understands complex project requirements and uses strong research to effortlessly turn out-of-the-box ideas into exceptional results."
Pearl Pullan
Product Manager | Samsung
Beyond Pixels & Prototypes
When I’m not designing, I am an observer
I step away from the screen to immerse myself in the world around me by traveling,
exploring unfamiliar places, and capturing unique details that inspire my creative perspective.
(scroll below for my travel magnet collection)
Curating a gallery,
one magnet at a time.
My husband and I have a weak spot for travel magnets; every piece on our fridge represents a new city explored, a national park visisted, or a hidden spot discovered.